Thursday, January 29, 2009

What Is The Fastest Track To Online Business Success?

By Derrick C.K Lee

The internet has given birth to an entirely new breed of info-preneurs out of ordinary people like you and me. Some have managed to crave out successful online businesses out of ideas that would have been deemed impossible or not realistic in the real world. The boundaries of the internet are limitless and there is virtually no business model that the internet cannot support.

The best part about having an online business is that you don't really need any prior experience of any sorts. All the information you need can be found online for free. There are so many success stories from all walks of life, even cases where a 59 year old grandmother is able to make $8500 per month doing what she really loved, giving home decorating tips! The possibilities are indeed limitless.

Another distinct advantage of starting an online business is the low costs of operations. The basic setup is simple, a PC and a reliable internet connection is all that is required. Top that off with a suitable environment where you can concentrate on your work will definitely be even more ideal.

Without the shadow of a doubt, there might possibly be more than a million ways to start your own online business, but the truth is that there are also many cases of people failing even to make a single cent online? When you truly ponder and examine the reasons why so many people still fail online, you will be surprised that the odds are somehow rendered to a just a few more well defined reasons.

And if that is the case, then maybe the fastest track to online business success is not to first look at the abundant opportunities on hand but to understand what are the major reasons why so many people are failing online, subsequently learn from their mistakes and avoid making them ourselves.

In my book, there are around 5 commonly made mistakes that generally makes up the bulk of most online business failure. And these include the following.

Mistake No. 1 : The "Illusion" That No Work Is Required. This might be the most appealing as well as the most hyped up factor of most Get-Rich-Quick programs intended to lure unsuspecting people to buy their products and start their own online business. Perhaps in the short term, one can make a small profit but it's highly impossible to sustain such a business model if no work is required right?

Mistake No. 2 : Lack Of Branding For Your Online Business. Failure to establish your business's online branding might just be the downfall for most internet start-ups. It's a well known fact that most consumers prefer to buy products from more established companies rather than from those they have never hard before. Establish your online branding by becoming the "Expert" in your niche. Provide reliable advice and give real value to your visitors and potential customers.

Mistake No. 3 : Helping Build Other People's List Instead Of Your Own Some inexperienced online marketers have the tendency to send their visitors directly to other affiliated sites without even collecting their visitor's contact information first. Technically speaking, it is as good as giving your up potential customer base to other business owners who have already have an opt in box set up to reap the benefits of your marketing efforts. It basically robs you of any future marketing opportunities with these potential customers.

Mistake No. 4 : Inadequate Positioning Of Ads. The placement of your ads on your website is critical. If you are sending paid visitors to your site for the sole purpose of promoting products you are selling, then it makes no sense to have ads on your site that might possibly divert traffic away.

Mistake No. 5 : Pay Per Click Dilemma. Pay Per Click advertising can make or break your online business if you do not know what you are doing. The key to online business success using this particular traffic generation technique lies in the fact that it is a skill that needs to be learned and mastered if it were to perform wonders for your online business. Unfortunately, most beginner online marketers fail to realize this simple fact and often wasted huge chunks of advertising dollars with no significant results.

In fact, we have barely scratched the tip of the iceberg when it comes to the reasons why so many people fail to make even a single cent online but the main lesson that any business owner can benefit from this is the fact that the fastest track to online business success may not necessary lie on what business model they chose but to first learn from other people's mistakes and mot make the same old mistakes when they start building their own business online.

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